What is our Automated Communication feature and how should I use it?

Our Automated Communication feature is a great way for you to pre-set messages you'd like to push to any group of contacts, at any time, and on any page. In Xeno, there are multiple types of Automated Communication for different goals:

To generate more conversations, you can use:

• Teaser Messages

• Opening of the Chatbox

To learn more about your contact and gather information, you can set up:

• Qualification Questions

• Surveys

And finally, to inform your contact about specific events or important announcements outside of the chatbox, you can opt for:

• Sending an Email

• Pushing a Dialog box

• Displaying a Topbar

How to set up different types of Automated Communication?

To set up the different types of Automated Communication simply:

1. Sign in to your Xeno account.

2. From the left sidebar, select “Automated Communication”

3. Next, click on “Create and Automateed Communication” in the top right-hand corner and choose the type of message you'd like to set up.

4. You can then customize this new automated communication, including the title, message, maximum number of times it is triggered per lead/customer, and conditions.

Once a contact has met a condition, a pre-set message will be sent automatically without the need to type or click anything. 

When should I use Automated Communication?

Here are 6 use cases to help you better understand the situations in which you should use our Automated Communication feature.

Use case 1: Engage your leads and customers.

The most important use of Automated Communication is to engage with leads and customers. So, how do you do that?

In most situations, the purpose of triggering a message to your leads and customers is to generate more conversations with them. By using a teaser message for instance, your leads and customers will have a higher chance of noticing your chabtox and starting a conversation with your team.

By interacting with your leads and customers in this way, you will be able to engage with them and develop a great customer relationship over time.

Use case 2: Provide proactive support.

If you know that some of your web pages are more confusing than others, you should make sure that Xeno has been deployed on those pages. In addition to this, Xeno's Automated Communication has been designed to help you convey a specific message, encouraging visitors to ask questions related to a specific page. For this, you could opt for a topbar message for instance, or the Opening of the Chatbox, allowing leads and customers to easily get in touch with you.

We recommend you set up a trigger on your pricing page, feature page, shopping cart page, payment page, return/refund page, and any page that make leads or customers feel that they need help.

Use case 3: Acquire leads.

If you want to create an automated communication specifically for the purpose of acquiring your leads’ email address, try out our Dialog Box! You can set it to ask for an email address and gather information on your leads.

For example, you can add an email-asking Dialog Box on your blog page with a message that asking if your lead wants to stay in the loop with future publications. You're able to set this Dialog Box to pop up after 10 seconds of them being on your blog (If a visitor stays for 10 seconds, it probably means that he or she is interested in your blog content).

Use case 4: Convert your leads to customers.

Automated Communication can also be utilized to convert your leads to customers, and your customers to repetitive paying customers.

For example, you can set up Topbars to promote a specific product based on your leads’ needs and your sales strategy at the same time. By doing so, a dedicated and visible banner will appear on the top of your website, its goal being to attract your leads, entice them to make a purchase and eventually convert them into customers.

Use case 5: Announce something new to your visitors.

Are you looking to make a big new announcement? Send a message to your returning visitors explaining what’s new! For this, our teaser messages, our dialog boxes, and our topbars are suitable! Take your pick.

Use case 6: Getting valuable feedback from your leads and customers

One of the most important things to take into account when serving leads and customers is their feedback. Customer feedback is a precious resource that can be used to turn your sales around and skyrocket customer success. Feel free to use our Surveys to set up specific questions to ask your customers at the end of an interaction with them. You can opt for closed-ended questions, such as a Yes/No question, open-ended questions, allowing you to get precise comments on what's working and what isn't, and star-rating questions. You then of course have access to your customers' feedback, allowing you to make changes when necessary.